Digital Marketing FAQ

By Jake Peterson March 5, 2021
what is digital marketing

What is digital marketing?

Digital marketing is using (primarily) online methods to reach consumers and potential consumers. The field, however, is quite broad and covers many areas such as content marketing, email marketing, SEO, PPC, social media management, CRO, web design, and more. Some offline marketing methods can intersect with digital marketing, but the majority of services take place within the online sphere.

What can digital marketing do?

The primary goal of digital marketing is to bring in leads, increase brand awareness, connect with clients, improve your website experience, boost your organic rankings, and more. This can be done through online ads, optimizing SEO, social media management, and other services with makeup as part of the digital marketing package.

Does my website need a blog?

Here at Atiba, we are big fans of blogs and blogging. We believe it’s a great way to connect with your clients while also showing that you know what you’re talking about. It can help with your SEO and also create shareable content for your social media channels.

How does my business start digital marketing?

Digital marketing is a broad field and it may seem scary to think about where to jump in. The first thing you should think about is your audience and their priorities. What does your audience want from you? How are you hoping to connect with your audience? From there, you can start to think about tactics and ways to reach your audience.

How do I measure digital marketing success?

Measuring your digital marketing efforts is essential to making sure your actions are creating leads. Here at Atiba, we use tools like Google Analytics to see how well your digital marketing efforts are performing.

What are the types of digital marketing?

There are a number of potential digital marketing services, but the primary ones are content marketing, email marketing, social media management, PPC management, and SEO services. Many times, these services are used together in order to achieve a specific result or goal.

What’s the difference between social media and digital marketing?

Digital marketing is a broad term covering many types of services while social media is just one service. Social media is part of digital marketing and cannot be separated. Social media is limited to social platforms while digital marketing can expand to online ads, SEO services, and more.

Can digital marketing work for both B2C and B2B companies?

Yes, they can both work but in different ways. Connecting with consumers in a B2C environment will offer you the chance to be more personable and light-hearted. B2B digital marketing allows you to share industry insights and connect with consumers in a different manner.

How can my business benefit from digital marketing?

It doesn’t matter if your business is large or small, decades of experience or just starting out, your business can benefit from digital marketing. By crafting an effective digital marketing plan, you can grow your business online, connect with customers, and begin to generate more leads.

What digital marketing services do you offer?

Here at Atiba, we offer a number of digital marketing services like SEO services, email marketing, content creation, digital marketing consulting, social media marketing, branding, reputation management, copywriting, and more.

Why should I choose Atiba for digital marketing services?

We’ve worked with companies in many different industries and of various sizes to help them improve their online footprint. In addition, we pride ourselves on being a one-stop shop for all your tech needs. If you find yourself looking for more than digital marketing services, we can help!


Want to talk more about digital marketing or have a question you don’t see above? Reach out and give us a shout!

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