Social Media for Small Businesses
Getting the word out about your business can be tough, especially for a small business. Using social media is just one of those ways, but it’s more than just occasionally posting to your Facebook or Instagram pages. Having a social media strategy for your small business is key.
We understand that social media is just part of the digital marketing umbrella. We align your social media efforts with your other digital channels to increase your online presence while driving traffic and conversions. It doesn’t matter whether you’re a B2B or B2C company, we can help.
It's time to build your social media presence.
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Tools and Tracking
How Social Media Can Help Your Small Business
Establish a Brand Identity
Did you know it takes roughly five to seven impressions for people to remember a brand? Establishing your brand’s voice, look, and image on social media is a way to help people recognize your brand. More importantly, help them remember it.
Help Drive Web Traffic
Are you trying to promote a new service? Wanting to alert people about a new product deal? Starting a new eCommerce venture? Your small business may have a limited advertising budget and social media is your way to drive traffic.
Improved Customer Interaction
Social media gives you a way to interact with your customers quickly. Whether that’s solving a customer issue, answering an inquiry, providing directions, or even taking job applications, social media can help you interact with your customers in new and different ways.
Promote New Content
‘Content is king’ is a popular expression amongst digital marketers and we have to agree with them. Small businesses often have a hard time getting content out there, but social media can help. Social media allows you to promote your quality content, whether that be videos, blogs, eBooks, podcasts, or more.
Maximizing Each Platform
LinkedIn, Facebook, Instagram, and Twitter all have their own pros and cons. We’ll help you figure out which platform is best for your business and help maximize social media efforts.