As a small business, you want to make it as easy as possible for your customers to find you. That means making it as easy as possible to display your name, address, and phone number.
Your website just isn’t your digital handshake, it’s also your around-the-clock salesman. Your website should make it clear where users can contact you, order products, or request a quote. If leads aren’t coming in, you might want to check your inbound lead strategy.
Pictures and videos can be great ways to capture your visitors’ attention as long as you aren’t overwhelming the user. Not only can an overabundance of photos or videos be bad for your UX/UI, but it can also damage your SEO.
If your small business has a brick-and-mortar front, you want to make it easy for clients to find products. Your website should be the same way. Having a clean and clear site structure will make it easy for users to navigate and easy for Google to crawl.