In the past, apps were reserved for enterprise-level businesses and large corporations, but now plenty of businesses can take advantage of what mobile apps have to offer. A mobile app can help your business appear more legitimate and increase your business reach.
You might use analytics and website data to track customer behavior, but having your own mobile app is an easier way to track and record customer data. Through your app, you can gain valuable insights into activity, concerns, and questions. That way, you can change or alter your future services.
In this day and age, customers need answers now and downtime could mean a lost customer. With your app, you allow your customers to provide instant feedback or send you a concern directly. Within the app, you can reply quickly and solve their issue.