SmartBug Media – Becoming an Elite Marketer

In this episode of the Half Geek Half Human podcast, we are joined by Jen Spencer of SmartBug Media. Over Jen’s career, she has built several demand generation and sales enablement programs from the ground up and has experience working within tech startups, publicly traded companies, mid-market organizations, and the not-for-profit space. Jen subscribes to the notion that “we’re all in this together” and that great communication leads to great partnership. Outside of SmartBug, Jen is the mother of twin boys and two dogs, she loves football, good wine and scotch, and activating her mind and body through pilates. Weekends are spent listening to books on Audible and couch surfing with Netfix or Hulu.

This episode will cover:

• Jen’s journey becoming an Elite Marketer starting as a client with Smartbug Media in 2013 and in 2017 becoming Vice President of Sales and Marketing – moving CEO in five years.
• As host of The Intelligent Inbound podcast Jen interviews C-Suite executives on growth, marketing, and sales strategies to improve companies.
• Who is Jen Spencer outside of being an Elite Marketer?
• SmartBug Media’s mission helping client’s grow revenue through technology, strategy, and creative.
• How SmartBug became HubSpot Elite Partner of the year in 2021.
• Importance of partnerships with HubSpot, SalesForce, Klaviyo and others.
• What inspired the Intelligence Inbound podcast and what sets it apart from other podcasts, lessons learned and advice to prospective podcasters.
• SmartBug’s resource library for marketers.

www.smartbugmedia.com

www.linkedin.com/in/jenspencer

twitter.com/jenspencer