By Jake Peterson March 12, 2021
local seo audit

What is SEO?

SEO, or search engine optimization, is the process of optimizing a website to increase its organic, or unpaid, visibility in search engines. SEO can help websites rank for their key terms, increase visibility while, and drive leads to your business.

How do I rank higher on Google?

There are many things one can do to increase their ranking on Google, such as optimizing on-page SEO, improving site speed, building backlinks, optimizing photos, and much more.

How does Google rank my website?

Google uses a lot of factors, over 200 in fact, when it comes to ranking a website. There are many important ranking factors, such as page relevance, content quality, context, website usability, and more. While Google will never give us the actual recipe to their secret sauce, SEO experts can work to help websites perform as well as possible for many factors.

What does an SEO person do?

An SEO specialist is in charge of improving a website’s organic rankings and will do so through both on-page and off-page tactics. The overall goal of an SEO specialist is the same as your average marketer: increase leads and sales for the business.

How often should SEO be done?

SEO is a long game and requires a lot of patience. It’s recommended that SEO maintenance be performed on your website monthly. This includes updating old content, securing backlinks, optimizing off-page SEO, and more.

Why does SEO take so long?

SEO is an ever-changing industry thanks to competition, Google changes, and search engine updates. There is no way to “game” the system to achieve overnight results. Since Google wants to provide the most relevant and highest-quality results, sifting through millions of web pages takes time.

What is an SEO strategy?

An SEO strategy is the process of researching, planning, and then executing a plan to improve one’s organic rankings on search engines. SEO strategies typically start with a comprehensive site audit before laying out a concrete plan. The time needed for SEO can vary greatly depending on the size of the website and goals.

What is the difference between on-page and off-page SEO?

On-page SEO refers to things that can be seen by the user and search engine. Think of internal linking, adding headers, content creation, keywords, images, and more. Off-page SEO, on the other hand, is about actions taken away from your website to help increase your rankings. This can be things like link building, social media work, guest blogging, PR work, and more.

Do SEO and PPC ads work together?

Many often like to pit SEO and PPC against each other. In this circumstance, we often say ‘Why not both?’ The truth is, businesses should be running marketing through multiple channels and if you believe PPC ads are ideal for your business, then that’s worth looking into.

Can you guarantee rankings?

Due to Google’s changing landscape, competition, and more, our team at Atiba can not guarantee specific rankings.

How long will it take to see changes?

Depending on your industry, competition, and Google algorithm changes, we cannot guarantee when you will see changes. Changes can come in a month or year. On average, many businesses start to notice real movement after 5-6 months.

Is SEO dead?

Despite the question being posed every year for the last 25 years, SEO is not dead. These claims often come from those who have used outdated SEO tactics, not seen a rapid improvement in their organic search rankings or are confusing SEO with other marketing strategies. We believe SEO is alive and very well!

Why should I choose Atiba for my SEO services?

We’ve helped businesses of many different industries and many different sizes increase their local and national rankings. As your half human, half geek tech partner we want to make a customizable solution for you that you understand.

In addition, SEO is often a combination of many teams, not just our digital marketing gurus. At Atiba, we’re a one-stop shop for all things tech. So if you’re designing a website or need development work, we can help you too.


Want to learn more about our SEO services or have a question you don’t see? Reach out and give us a shout!

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