You’re looking at your site and wondering, “When is it time to invest in a website redesign?” Good news! You’ve landed in the right place. Atiba is a professional web design company offering the latest in website design and development services. We can help you answer the question you’re asking and guide you through the process if it’s the right time for a website redesign.
When Is It Time to Invest in a Website Redesign?
A website should be redesigned every 1.5 to 2.5 years due to evolving design trends and technological advances.
Signs It Is Time to Invest in a Website Redesign
Despite the 1.5 to 2.5 year website lifespan, there are signs business owners should pay attention to when deciding when it is time to invest in a website redesign.
With all of the research being performed on the actions and desires of website visitors, a change in a website’s user experience is bound to happen. When users cannot use your website in a similar way as they do on other industry-related sites, it’s time to invest in a website redesign.
A high bounce rate of a site is a good sign a business website needs redesigning. How high is high? If 90%+ of your website traffic bounces out of your site, it’s time to make a move towards a newly redesigned website.
Search Engine Rankings
The higher your search engine rankings, the more website traffic you will receive. The way to achieve higher search engine rankings is to have a website that search engines will be proud to offer to its users.
When a website starts to lose search engine rankings, it’s a sign that it’s time to invest in a website redesign.
Responsive to Mobile Devices
The majority of customers in almost all industries use mobile devices to visit websites. Website design must be responsive to mobile devices or it will lose out on customers to the competition.
When a current website has a high bounce rate, decrease in mobile traffic and conversions, that’s when it’s time time to invest in a website redesign.
Not Reaching Business Goals
When the current website is not achieving business goals because it’s not converting as well as it once did, a complete redesign many help. A new website can impress customers and give them exactly what they want from a site and more, which can lead to high conversion rates.
New Content Management System
A new content management system (CMS) can change the functionality of the site. An older website may not be able to handle the features a new CMS offers. Bundling a new CMS with web development for a new website, business owners can reap all of the benefits from having a new CMS.
Low Speed and Poor Performance
Potential customers do not want to wait for a website to load. They also don’t want to click on a link only to find that it leads to a non-existent page. Not only do these two factors lead to lower rankings on search results pages, it also drives potential customers away.
While a website doesn’t always have to be redesigned to improve speed and performance, an old website may not have the capability to provide its target audience with what it expects. A new website design is built using the latest functionality and features that are optimized for speed and performance, which is exactly what people expect these days.
Business Growth Exceeds Website Capabilities
Fast growing businesses, especially small businesses, can grow out of their current website easily. With new offerings and ways to promote a business online, a new site may be needed to meet the marketing demands of a business.
When It’s Time to Invest In a Website Redesign
A new website design doesn’t just change the appearance of a site, but it also includes development of a highly functional and scalable site. A bigger business needs a bigger website to attract more web traffic and increase conversion rates.
A well-designed website is what every business should have in this digital world. A large online presence depends on it – even before considering all of the ways to market it, such as search engine optimization, social media, and offline media campaigns.
A new site gives your target audience a good impression of your business. When potential customers not only see the beauty of your site, but can use it to accomplish their goals, they are more likely to invest in your business.
Give your current website a makeover, so you can stay on top of the current trends in the digital world. When you invest in a website redesign, you’re not only investing in your site, but you’re investing in the future of your business.
Contact Atiba now for more information about our website redesign process. We make it easy to redesigning your entire website easy, so you can focus on growing your business in other ways.